Saw a Fabric You Loved? Now You Can Find It in Seconds 

It happens to everyone. You are scrolling through Instagram late at night or flipping through a magazine or simply walking down a street and something catches your eye. A shirt. A weave. A stripe that sits just right or a colour that feels impossible to name. For a second, you stop. You want it. 

And then comes the familiar problem. You take a screenshot or you try to remember the shop or you ask around hoping someone knows where it came from. Most of the time, the trail goes cold. The image sits in your gallery, forgotten and the fabric stays exactly where you saw it. Out of reach. 

Where the Idea Came From 

We have heard this story more times than we can count. Not as a complaint exactly, but as a quiet, recurring request. Retailers would call asking if we had “something like this” while describing a photo on their phone. Tailors would walk in holding up a picture sent by a client, hoping we could match it from memory. Even our own merchandisers, who know our inventory better than anyone, were spending hours trying to track down a single fabric based on nothing more than a description or a blurry image. 

At some point, the pattern became impossible to ignore. People did not need more fabric. They needed a faster way to connect what they saw with what we already had. 

Why We Turned to AI 

That realisation sat with us for a while. We make fabric. We are not a technology company and we have never tried to be one. But the more we thought about it, the more it made sense to ask for help from the one thing that could genuinely close this gap quickly: AI. 

There was a moment of hesitation here and we will be honest about it. A textile house with ninety years of heritage adopting artificial intelligence can feel like an odd pairing on paper. But the more we looked at it, the less it felt like a contradiction. Our biggest strength has always been our inventory and our knowledge of fabric. What we lacked was a quick way to put that knowledge directly into someone’s hands the moment they needed it. AI did not need to replace anything we had built. It only needed to become a faster pair of eyes, trained to spot what our own team already recognises instinctively after decades in this business. 

Introducing Fabric Finder 

So, we built Fabric Finder. The idea behind it is simple: 

• Upload a photo of a fabric you like, whether it is from a shirt you saw online, a swatch someone showed you or a picture you took yourself. 

• Let the AI study it. It reads the pattern, the colour, the texture and the overall character of the fabric in the image. 

• Get matched to the real thing. It then searches our live inventory and brings you the closest matches we actually have in stock, ready to order. 

No vague suggestions. No “something similar somewhere on the internet.” Just real fabric, sitting in our warehouse right now. 

Why This Actually Works 

This is also where our years of inventory work quietly become the real hero of the story. A tool like this is only as useful as what it is searching through. Anyone can build a clever AI model. Far fewer can pair it with 3,000 ready designs and over 1,000 fabrics that never go out of stock. That depth is what turns a clever idea into something genuinely useful. 

Who This Helps 

Think about who this actually changes things for: 

• A retailer trying to match an old, much-loved shirt a customer brought in for reference. 

• A tailor working from a single photo sent over WhatsApp by a client who wants “exactly this, please.” 

• A garment manufacturer racing against a deadline, trying to source a specific look without weeks of back and forth. 

• A fashion brand chasing a particular texture for a new collection, with nothing to go on but a picture saved from a mood board. 

For all of them, Fabric Finder removes the guesswork and replaces it with something direct. 

Part of a Longer Story 

This is not the first time we have leaned into something new. Over the years, we have introduced non-iron finishes, performance blends, vegan silk alternatives and stretch fabrics, each one a small step away from doing things exactly as they had always been done. We have never been precious about tradition for its own sake. What stays constant is the fabric itself and our commitment to getting it right. Everything else, including how people find us, is allowed to evolve. 

Fabric Finder is simply the next step in that habit. It is built for the people who keep this industry moving: the tailors, the retailers, the manufacturers, the designers, anyone who has ever seen a fabric they loved and wished there was an easier way to find it. 

Try It Now 

So the next time something catches your eye, do not let it slip away with the scroll. Upload the photo. Let Fabric Finder do the searching. And see what we already have waiting for you.